Build A Blog That Rocks Their Socks Off
If you’re starting a business, it’s the perfect time to start a blog.
If you want to create a blog that attracts a growing audience, builds a relationship with your readers — and provides *you* with enough enjoyment to maintain it over the long term — you’ll need to start with a focused plan for success.
Consider Your Blog Parameters: What’s Your Focus?
With millions of blogs in existence on every subject imaginable, and likely a dozen or more competing businesses just in your own city, you’ll need to find a focus. Think about what you have to offer your readers, and how you can offer it in a way that sets your brand apart from all the other bloggers already out there.
Although it may seem counter-intuitive, how you blog for a massive audience is to write for the few. Think you’ve narrowed your focus too much? Now narrow it a bit more by writing for your audience in a way that no one else does. You’ll gain a loyal following by offering something truly unique and relevant to that core group of people who absolutely love what you do — even in the crowded blogosphere.
Make It Easy For People To Find You — And Read Your Posts
If you’re new to blogging, you may not have a lot of experience writing for the web or with search engine optimization. Take some time to learn the basics. Writing for the web is easy to learn; it’s all about using techniques that keep the reader’s needs in mind. Our post on Quick Tips To Improve Your Web Writing will help you format your posts so your readers can easily digest them.
By taking the time to learn about keywords, title tags, and meta descriptions, you’ll give search engines the information they need to correctly index your blog posts so would-be readers can find you. If SEO is all new to you, this post on making your website SEO friendly will give you a quick intro.
Include Marketing And Promotion In Your Blog Plan
Many newbie bloggers believe that by consistently writing blog posts that don’t suck they’ll attract an audience. Not so. You will need to include marketing and promotion in your blog plan if you want to attract readers.
There are many websites that offer strategies for marketing your blog. However, if you’re new to blogging I’d highly recommend signing up for Social Triggers blog updates. Why not get your blog marketing and promotion right from the get go? Derek Halpern offers incredibly valuable advice based on the psychology behind how people behave (and buy) online.
Are you ready to start a blog for your new business? We’d love to hear your ideas for building a blog that stands apart from the crowd!